2020 Online Apparel Report
Online U.S. apparel sales grew 15.8% in 2019. In 2020, however, many apparel merchants have been hit hard during the coronavirus pandemic, resulting in slow sales growth and several apparel merchants filing for bankruptcy.
Ecommerce penetration of total apparel sales grew to 38.6% in 2019, up from 29.9% in 2017. As the leaders—like sportswear merchant Kynetic and department store retailers Macy’s and Nordstrom—adapt to changes in shopper behavior during the pandemic, ecommerce will likely grab a bigger piece of apparel sales in 2020.
The brand-new 2020 Online Apparel Report includes a look at trends in online apparel, as well as the ways apparel retailers are responding to the coronavirus pandemic. This report includes hundreds of data metrics as well as a full list of the top 250 apparel retailers in the Top 1000.
View the table of contents for full details on what’s included in the report.