2020 Online Apparel Report

In-depth analysis of ecommerce data and trends affecting apparel merchants

(Published August 2020)

$399.00
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Interested in purchasing this report and more of our upcoming 2021 research? Sign up for a Digital Commerce 360 Research Membership to access all 2020 and upcoming 2021 research reports—as well as the data behind our analyses—for over 50% off individual prices. Choose from one of our Gold and Platinum plans to receive exclusive charts and infographics, thousands of company profiles and ecommerce rankings, and exclusive content at the most significant discount we can offer.

2020 Online Apparel Report

Online U.S. apparel sales grew 15.8% in 2019. In 2020, however, many apparel merchants have been hit hard during the coronavirus pandemic, resulting in slow sales growth and several apparel merchants filing for bankruptcy.

Ecommerce penetration of total apparel sales grew to 38.6% in 2019, up from 29.9% in 2017. As the leaders—like sportswear merchant Kynetic and department store retailers Macy’s and Nordstrom—adapt to changes in shopper behavior during the pandemic, ecommerce will likely grab a bigger piece of apparel sales in 2020.

The brand-new 2020 Online Apparel Report includes a look at trends in online apparel, as well as the ways apparel retailers are responding to the coronavirus pandemic. This report includes hundreds of data metrics as well as a full list of the top 250 apparel retailers in the Top 1000.

View the table of contents for full details on what’s included in the report.

What’s included in the 2020 Online Apparel Report:

  • An overview of the online apparel industry including total sales and growth
  • Data and analysis on the fastest growers and leaders in apparel
  • A breakout section on Amazon apparel, including its market share
  • The impact of COVID-19
  • Bankrupt apparel retailers in 2019 and 2020
  • A focused section on the athleisure trend and how COVID-19 has accelerated its growth
  • A full ranking of the top 250 apparel retailers in the Top 1000
  • 20+ charts and graphs examining the apparel industry
$399.00
Number of licenses:
Number of licenses:

Interested in purchasing this report and more of our upcoming 2021 research? Sign up for a Digital Commerce 360 Research Membership to access all 2020 and upcoming 2021 research reports—as well as the data behind our analyses—for over 50% off individual prices. Choose from one of our Gold and Platinum plans to receive exclusive charts and infographics, thousands of company profiles and ecommerce rankings, and exclusive content at the most significant discount we can offer.