2020 Online Apparel Report

In-depth analysis of ecommerce data and trends affecting apparel merchants
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2020 Online Apparel Report

Online U.S. apparel sales grew 15.8% in 2019. In 2020, however, many apparel merchants have been hit hard during the coronavirus pandemic, resulting in slow sales growth and several apparel merchants filing for bankruptcy.

Ecommerce penetration of total apparel sales grew to 38.6% in 2019, up from 29.9% in 2017. As the leaders—like sportswear merchant Kynetic and department store retailers Macy’s and Nordstrom—adapt to changes in shopper behavior during the pandemic, ecommerce will likely grab a bigger piece of apparel sales in 2020.

The brand-new 2020 Online Apparel Report includes a look at trends in online apparel, as well as the ways apparel retailers are responding to the coronavirus pandemic. This report includes hundreds of data metrics as well as a full list of the top 250 apparel retailers in the Top 1000.

View the table of contents for full details on what’s included in the report.

What’s included in the 2020 Online Apparel Report:

  • An overview of the online apparel industry including total sales and growth
  • Data and analysis on the fastest growers and leaders in apparel
  • A breakout section on Amazon apparel, including its market share
  • The impact of COVID-19
  • Bankrupt apparel retailers in 2019 and 2020
  • A focused section on the athleisure trend and how COVID-19 has accelerated its growth
  • A full ranking of the top 250 apparel retailers in the Top 1000
  • 20+ charts and graphs examining the apparel industry

26%

Percentage of total apparel sales generated by Walmart, Amazon and Target

34.1%

Percentage of retailers that now offer curbside pickup due to the coronavirus pandemic

46%

Percentage of Top 1000 apparel merchants selling athleisurewear

What you get

Online Apparel Report

In-depth analysis of ecommerce data and trends affecting apparel merchants

  • Online Apparel Report
  • Details on Amazon’s growth in Apparel
  • COVID-19 impact on apparel
  • A list of the top 250 online apparel retailers
  • Analysis of bankrupt apparel merchants
  • $399 Report [PDF]

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  • Online Apparel Report
  • Details on Amazon’s growth in Apparel
  • COVID-19 impact on apparel
  • A list of the top 250 online apparel retailers
  • Analysis of bankrupt apparel merchants
  • Access to All Reports Published
  • Access to All Charts & Data
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    Top 500 Basic

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  • Online Apparel Report
  • Details on Amazon’s growth in Apparel
  • COVID-19 impact on apparel
  • A list of the top 250 online apparel retailers
  • Analysis of bankrupt apparel merchants
  • Access to All Reports Published
  • Access to All Charts & Data
  • Online Database Access

    Top 1000 Basic Plus and all International Databases

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Edition
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.