Parler went offline late Sunday after Amazon Web Services suspended its account, a potentially crippling blow for the social media site favored by right-wing extremists. Some extremists used the site to advocate violence ahead of last week’s riot at the U.S. Capitol. Parler responded by suing Amazon for ending the web hosting service.

Online sellers face both a challenge and an opportunity to manage the flood of data from ecommerce—and figure out how to put it to use in building customer loyalty and growth in sales. The top executives in charge of managing information and marketing must work together to make that happen, writes Grace Liu of Seagate Technology.

Digital advertising continues to take a larger market share in the U.S. ad market. Analysts at Canaccord Genuity expect digital market share to grow at a low to mid-teen compound annual growth rate for the period starting in 2018 and ending in 2022. Meanwhile, a Digital Commerce 360 survey finds most retailers plan to increase spending on email, social media and content marketing this holiday season.

The image-based platform is among the social media sites attracting the most followers for the Crate and Kids brand. The brand's page gets more than 10 million visits per month.

Just as LinkedIn replaced the traditional resume, digital versions of the traditional sell sheet can break out as an effective way for consumer packaged goods suppliers to attract buyers, writes Brandon Leong of RangeMe, a provider of an internet-based sourcing platform.

Influencer marketing may be mostly a business-to-consumer marketing channel. But influence trends blogger N.G. Gordon, aka Dear Mishu Dad, shares the results of recent research on B2B influencer marketing to lay out the opportunities on LinkedIn

By marketing to B2B customers in smaller segments based on a broad range of criteria—including buying behavior and aspirations as well as traditional demographics—B2B marketers can be far more successful in converting prospects into buyers, Forrester Research says in a new report.

As COVID-19 drives more people to Amazon, the right mix of data and AI tools available to Amazon’s third-party sellers can determine how well they understand their customers and effectively market and sell to them, Rohan Thambrahalli of UpstartWorks writes.

A direct-to-consumer brand built to acquire customers but not retain them is, mathematically speaking, unable to turn a profit.

Despite the upended B2B marketing plans of 2020, there are plenty of exciting tools and tactics that marketing pros should consider for making 2021 a cracker B2B year, Rashi Singhania of Firewood Marketing writes.