B2B buyers want more than just facts about the products they buy; they also want to be engaged and entertained by marketers. And it’s possible for B2B marketers to target B2B audiences in a helpful, sophisticated way—and knock their socks off with creative messaging, writes Dâna Barakat of New York Interconnect.
In the second of a series of excerpts from his book, “Billion Dollar B2B Ecommerce,” Brian Beck asserts there is a proven business case for B2B ecommerce and that executives must either embrace it or fall behind.
Despite the upended B2B marketing plans of 2020, there are plenty of exciting tools and tactics that marketing pros should consider for making 2021 a cracker B2B year, Rashi Singhania of Firewood Marketing writes.
B2B marketers that rely on traditional brand and lead-generation strategies—and don’t adopt customer-centric marketing strategies—risk falling behind the competition, Forrester Research says in a new report.
Unable to find a print shop that could fill his company’s need for signage, BannerBuzz founder Nishant Shah built an online signage business that won customers ranging from Dunkin’ Donuts to Boeing Co. The above image illustrates a range of the company’s banner sizes.
For many gun-rights supporters, YouTube has been a haven. But the video site has faced intense criticism for hosting videos about guns, bombs and other deadly weapons.
