Operating a B2B ecommerce site doesn’t even qualify as table stakes in today’s post-pandemic world. Business customers expect suppliers to solve their problems and to offer a full array of digital services that help them get their jobs done more efficiently and the B2B companies lapping their competitors are also marketing their services effectively through the full array of digital channels, including search, social media, ads on major marketplaces, text messaging and more. But achieving excellence in ecommerce is easier said than done. To achieve true excellence B2B organizations of all sizes need a roadmap and guideposts to aid in the journey.
This report provides advice on how B2B companies can improve their businesses today and future-proof their technology so that they can adapt to market developments in the years ahead.
Key takeaways:
- Learn how to scale from operating a conventional ecommerce site to becoming a flexible, can-do digital leader.
- Learn best practices to build the digital user experience your customers expect.
- Hear from top thought leaders on how to build a digital technology base right for your organization.
- Learn how to create and sustain a digital commerce strategy that includes all internal and external stakeholders.
Compliments of Tata Consultancy Services
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