Companies / Promotions are a mixed bag on key online sales days this holiday season

Rank in U.S.
Performance Score:
67 out of 100

In early 2017, Reed Pankratz, senior digital strategist at sports apparel retailer The Finish Line Inc. said the company was seeing success with email campaigns featuring dynamic content— content that changes based on a shopper’s engagement with an email and a retailer, including his location when he or she opens the email and the products the shopper recently browsed. “We’re seeing a definite increase in our engagement and higher conversion rate as well,” because of the emails using dynamic content, Pankratz says. To make sure some kind of message gets through, Finish Line has default content that will display if an email service provider blocks a piece of dynamic content.


3308 N. Mitthoeffer Road, Indianapolis IN 46235

Parent Company

The Finish Line Inc.

Merchant Type

Retail Chain

Merchandise Category


Year Launched: 1999

Our The Finish Line Coverage