Companies / Cloud ecommerce firm Kibo Software buys personalization vendor Certona
In a challenging fiscal year marked by a downturn in overall demand, MSC Industrial Supply pointed to growth in online sales as one of its strongest areas of performance for the fourth quarter and year ended Sept. 3, 2016, when e-commerce accounted for nearly 60% of total sales. MSC says it’s relying more on web analytics to learn about customers’ interests and provide them with more personalized online content. “Our e-commerce solutions are streamlining our customers’ procurement process,” says president and CEO Erik Gershwind. “Our digital analytics are bringing new insights regarding customers’ purchasing patterns and their plants’ operations.” Online sales reached $1.66 billion in 2016.
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