Companies / Roundup: Stitch Fix grows online revenue 29%

#140
Rank in U.S.
Performance Score:
76 out of 100

A video that online jewelry retailer JamesAllen.com developed with Buzzfeed and published on YouTube on Aug. 23 brought the e-retailer’s traffic to 76,300 site visits that day, a 270% increase from its average of 20,600 visits per day during the previous 28-day period. The video promoted the retailer’s “design your own engagement ring feature,” which shows couples using the e-retailer’s online tool to design their—or their partner’s—ideal ring and then revealing the choice to their significant other. Shoppers who clicked from the James Allen video to the retailer’s site that day spent an average of 10 minutes and 2 seconds, compared with the 28-day average visit of 5 minutes and 24 seconds.

Headquarters

6 E. 45th St., New York NY 10017

Parent Company

R2Net LLC

Merchant Type

Web Only

Merchandise Category

Jewelry

Website

JamesAllen.com
Year Launched: 2005

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