Companies / How GNC leverages digital receipts to drive sales

Rank in U.S.
Performance Score:
39 out of 100

Total sales are shrinking for health products retailer GNC Holdings Inc. and e-commerce sales are becoming a smaller part of those sales. GNC said e-commerce accounted for 8.8% of its sales in the U.S. and Canada in the fourth quarter of 2016, or $41.6 million, down 29.0% from $58.6 million during the same time the year before, when e-commerce accounted for 11.4% of sales in the region. Total sales in the U.S. and Canada dropped to $472.6 million during the quarter, down 8.0% from $513.7 million in Q4 2015. The help turn this around, GNC recently began selling on the Amazon marketplace, and it also revamped its pricing structure online and in stores.


300 Sixth Ave., Pittsburgh PA 15222

Parent Company

GNC Holdings Inc.

Merchant Type

Retail Chain

Merchandise Category


Year Launched: NA

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