Companies / Diane von Furstenberg refocuses its website on personalization to drive sales

Rank in U.S.
Performance Score:
65 out of 100, the e-commerce site of luxury lifestyle brand Diane Von Furstenburg, features ready-to-wear clothing and accessories, including shoes, handbags, small leather goods, scarves and jewelry. The retailer also sells luggage, eyewear and home furnishings. Shipping rates are based on order total. DVF also ships internationally from its site. Shoppers can browse by new arrivals, sale items or product type. They can also refine searches by popularity, price, color and size, and the retailer includes videos of models wearing certain outfits. DVF has 132 retail stores throughout North and South America, Europe, the Middle East, and Asia Pacific.


440 W. 14th St., New York NY 10014

Parent Company

DVF Studio LLC

Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: 2004

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