In January 2016 men’s apparel retailer Brooks Brothers began a 50/50 joint venture with Walton Brown Group, a subsidiary of Asian retail and brand management company Lane Crawford Joyce Group, to expand its presence in Greater China. The joint venture will manage Brooks Brothers’ existing 90 stores in the territory and plans to open more than 10 points of sale in two years across key cities in China, Hong Kong, Macau and Taiwan. The partnership also includes investment in a multichannel distribution platform providing wholesale, outlets, travel retail and e-commerce channels to bolster brand presence and fuel growth. Brooks Brothers’ Chinese online operations launched in 2016.
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