Companies / Bonobos

Rank in U.S.
Performance Score:
48 out of 100

Online men’s apparel retailer Bonobos strives to listen to its customers and create one-of-a-kind experiences to ensure loyalty, said Dominique Essig, Bonobos vice president of product management and customer experience. “We’re doing user testing once a month. We’re doing surveys once a month. We’re doing polls probably once a month,” she said, noting that 80% of Bonobos’s shoppers are in the 25-40 age range, with 60% earning more than $100,000 per year. In the retailer’s #CustomerDelight program, one of its customer service “ninjas” identifies a shopper who could have a high lifetime value to the retailer and provides them with an additional, personalized perk, making them feel special.


45 W. 25th St., 5th Floor, New York NY 10010

Parent Company

Bonobos Inc.

Merchant Type

Consumer Brand Manufacturer

Merchandise Category


Year Launched: 2007

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