Multichannel audiovisual retailer B&H Photo-Video sells a range of camera, photo accessories, and home entertainment options through its website, BHPhotoVideo.com. The website has a “Deal Zone” section, which offers a discount on a specific item for a limited amount of time. The Deal Zone section features an image of the item on sale, information on how much the consumer is saving on the product, a form where shoppers can enter an e-mail address to sign up for Deal Zone alerts, and a timer that tells the consumer how long he has to buy the product before the deal expires. The retailer offers free pickup within 45 minutes of placing an online order in its New York location.
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