Bass Pro, an outdoor gear and accessories retailer, announced in October 2016 that it would buy rival Cabela’s Inc. for $5.5 billion in cash. The combined online sales of the two retailers totaled more than $1.1 billion in 2015. Bass Pro beat out private equity bidder Sycamore Partners, people familiar with the deal told Bloomberg. The deal came nearly a year after activist investor Elliott Associates began pushing Cabela’s to consider a sale. Online sales of sporting goods are growing much faster than sales in stores. The 28 sporting goods merchants ranked in the 2016 Top 500 Guide collectively increased online sales 13.2% in 2015, to $4.61 billion from $4.08 billion in 2014.
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