Companies / Verishop, a new online store backed by two industry veterans, launches

Rank in U.S.
Performance Score:
49 out of 100

Avon Products Inc. spun off its North America business as New Avon LLC in March 2016. New Avon LLC was spun off into a privately held company, when investment firm Cerberus Capital Management bought an 80% share in Avon’s North American business. Publicly traded Avon Products Inc. owns the other 20% of New Avon, which sells online through New Avon LLC hired J. Scott White as CEO in April 2016. White has spent the past decade at Abbott Nutrition, rising to become president of international nutrition. Avon products are available in more than 100 countries. The product line includes cosmetics, skincare, fragrance, and fashion and home products.


777 3rd Ave., New York NY 10017

Parent Company

Avon Products Inc.

Merchant Type

Catalog/Call Center

Merchandise Category


Year Launched: 2000

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