DiscountContactLenses.com, a unit of online contact lens and optical supply retailer AC Lens, launched an iOS and Android app in October 2016 to enable repeat customers to reorder their lenses. The retailer has sold products online for almost two decades, yet this was its first app, said Robert Drumm, marketing director at AC Lens. Earlier in the year, DiscountContactLenses sent 1,000 consumers—current and prospective customers—an online survey about what they want when ordering contacts. The top response was a quick and easy ordering process, and Drumm said an app seemed like the best way to deliver that experience because it could keep shoppers logged in and allow for two-tap ordering.
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