ST. PETERSBURG, Fla., May 1, 2015 — Catalina, the personalized digital media company, today announced the appointment of global retail industry veteran Steve Prebble to lead its newly-formed Retail Solutions Group. Reporting to U.S. President Todd Morris, Prebble’s team will work with Catalina’s retail partners to improve the shopper experience by shaping new data-driven, omnichannel retail solutions.
“The next few years will see enormous change in how customers shop, increased competition including new retail models, and a demand for a customer focus through insight and experiential understanding. I see Catalina at the forefront of this capability, building on past successes and relationships yet driving change in the industry through innovation and thought leadership,” said Prebble, GVP of Catalina’s Retail Solutions Group.
“It is immensely satisfying knowing I’m now part of the team that delivers a combination of leading technology, digital solutions, and data and insight capabilities to help our retail partners succeed by improving shopper engagement and experience.”
Prebble has deep retail, loyalty and data service experience, having served as CEO of IRI Aztec, a global provider of market measurement services for CPG, and of Aegis Information Group, an Information Technology services company acquired by IRI in 2013; CMO and GM of Symphony EYC; SVP, marketing operations of Tesco Lotus; and in leadership positions with Supervalu, Albertsons, Shaw’s and Sainsbury.
Formation of the Retail Solutions Group is the latest in a series of significant investments Catalina is making to bring cutting edge omnichannel loyalty capabilities for retailers. Last October, Catalina acquired Cellfire, creating the CPG industry’s largest pool of loadable digital promotion content.
“In a sea of digital solutions, Catalina is the only omnichannel partner that can engage 100 percent of shoppers for a retailer,” said Todd Morris, President of Catalina U.S. “Steve will focus on applying our leading capabilities to help retailers engage more shoppers, more efficiently, with greater personalization, and for greater impact than any other platform.”
About Catalina
Catalina’s personalized digital media drives lift and loyalty for the world’s leading CPG retailers and brands. Catalina personalizes the consumer’s path to purchase through mobile, online and in-store networks powered by the largest shopper history database in the world. Catalina is based in St. Petersburg, FL, with operations in the United States, Europe and Japan. To learn more, please visit www.Catalinamarketing.com or follow us on Twitter @Catalina.
About 4INFO
4INFO is a fast-growing mobile technology company solving the mobile attribution challenge for national brand advertisers to measure the ROI that matters most: sales lift at the cash register. A privately held company, 4INFO’s brand ad revenue has tripled consecutively since 2012 — and continues to experience exponential growth. Leading brands — including 8 of the top 10 largest CPG companies, 6 of the 10 largest retailers, and 5 of the largest auto manufacturers — rely on 4INFO’s unparalleled scale and experience to deliver their mobile and cross-channel campaigns. 4INFO’s patented technology ties mobile devices to more than 90 percent of U.S. households. 4INFO’s flagship product — AdHaven Bullseye — enables advertisers to target consumers with the same precision as online and direct mail advertising. AdHaven Bullseye anonymously matches mobile device data to household-level purchase data providing the ability to measure actual sales results from a mobile ad spend. Launched in March 2013, 4INFO’s AdHaven Bullseye has already powered more than 300 mobile ad campaigns for more than 200 national brand advertisers with impressive accuracy and results: ROI averaging 257% and as high as 1000%, and market share increases at the expense of competitors. 4INFO collaborates with the most trusted 3rd party data providers of purchase and lifestyle data — including Acxiom, Experian, Nielsen, and Nielsen Catalina Solutions. On the forefront of mobile innovation since 2004, 4INFO is headquartered in San Mateo, Calif., with offices in New York, Los Angeles, Chicago and Boston. Learn more at www.4INFO.com.
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