Nestlé S.A., the world’s biggest public food and drink processing company, sees more ecommerce in all forms too sweet a deal to pass up.

Although headquartered in Vevey, Vaud, Switzerland, Nestlé counts North America as its biggest market. Nestlé makes baby and medical food, bottled water, breakfast cereals, coffee and tea, confectionery, dairy products, ice cream, frozen food, pet foods, and snacks. The company also produces such well-known brands as Nescafé, KitKat, Nespresso, Maggi, Toll House, and Milo. It has laid out an ambitious plan to make ecommerce account for 25% of all sales as soon as 2025.

“Nestlé is accelerating its data-driven digital transformation across all categories and geographies,” Bernard Meunier, executive vice president and head of strategic business units, marketing, and sales, said at the company’s annual investors day in Barcelona last week.