Farmers Business Network, a Silicon Valley-backed agriculture technology company that operates one of the largest digital marketplaces for farmers, has spun off its crop protection and logistics subsidiary into a new independent business called Global Crop Solutions.
The move creates two distinct companies with different missions. Farmers Business Network, better known as FBN, will focus squarely on its role as a technology-driven marketplace and farmer-to-farmer network. Global Crop Solutions (GCS) will operate as a wholesale supplier of post-patent crop protection products, serving retailers, cooperatives, and distributors across North America.
“This separation marks a pivotal moment for FBN, allowing us to operate as a pure technology platform dedicated to bringing farmers more choice, savings, and convenience,” said Diego Casanello, CEO of FBN. “By digitalizing distribution and retail of farm goods and services and opening our network to more sellers and financial partners, we are solving one of the hardest problems for innovators in ag: cost-efficient market access to the farm gate.”
Founded in 2014, FBN has built a membership of more than 120,000 farmers managing over 190 million acres. The company offers a range of inputs, financing, sustainability services, crop marketing tools, and last-mile delivery. Its marketplace gives farmers access to products from multiple suppliers while reducing distribution costs.
The spin-off, FBN executives said, will enable the company to operate more efficiently as a digital platform, allowing third-party sellers to manage placement, pricing, and promotion directly with farmer customers.
GCS launches with a portfolio of more than 250 U.S. and Canadian registrations for post-patent crop protection products, making it one of the largest independent players in the space. The company will run an asset-light supply chain model designed to support wholesale, retail, and co-op partners.
“Global Crop Solutions launches today as an independent powerhouse,” said Amy Yoder, CEO of GCS. “For the first time, our extensive portfolio and efficient global supply chain are fully available to all partners. Our independence unlocks immense growth potential and allows us to be a reliable and collaborative partner to the agricultural industry.”
Although the two companies are separating, they will maintain a commercial relationship. GCS will continue to sell products to FBN members through its marketplace, ensuring access to exclusive brands such as Willowood USA.
Industry analysts say the move reflects a broader trend in agribusiness: companies segmenting operations to sharpen focus and adapt to growing digitalization. With the spin-off, FBN is positioning itself as a leading technology platform for farmers, while GCS aims to expand its reach as an independent supplier across North America’s fragmented crop protection market.
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