Nike Inc. reported Sept. 29 $12.69 billion in revenue for its fiscal year 2023 first quarter ended Aug. 31, 2022. That’s up 4% from $12.25 billion in the previous fiscal year’s first quarter. 

Revenue from Nike’s online sales — which includes those made on Nike.com, the Nike app, the Nike SNKRS app and others — grew 23% compared with the previous fiscal year’s first quarter. Nike online sales reached the highest net revenue for a quarter to date, CEO John Donahoe said in a call with analysts. Nike did not share exact figures.

Similarly, Nike’s commerce app had its highest single-quarter traffic during the first fiscal quarter of 2023, Donahoe said, according to a transcript from Seeking Alpha. Donahoe attributed Nike ecommerce growth to “societal movement toward comfort and health and wellness” as well as “the fundamental shift in consumer behavior toward digital.”