LAWRENCEVILLE, NJ and TORONTO, CANADA — 1WorldSync, the leading global multienterprise
product information network, and Hubba, the world’s fastest growing Discovery Network for
brands and retailers, are collaborating to develop the world’s largest Product Discovery Network.
Currently on Hubba, over 20,000 companies and hundreds of thousands of their products are shared
between trading partners. Linking these two networks provides increased visibility for 1WorldSync’s
21,000 brand customers and the opportunity to accelerate growth by showcasing their products to
retailers, distributors, industry experts and other multi-channel trading partners across the globe.
This strategic collaboration combines 1WorldSync’s powerful platform of trusted product data with
Hubba’s rapidly expanding Discovery Network. Leveraging these assets, leading brands can be
discovered by retail buyers and leverage existing capabilities to organize and distribute product
information required by their trading partners.
“Our customers are consistently challenging us to make it as simple as possible to manage their
digital product information and their digital commerce content for all market channels. Through
the combination of Hubba’s Discovery Network with 1WorldSync’s global product information
network, we are enhancing the value we deliver to our customers, helping them accelerate their
growth and provide additional exposure for their products and brand stories,” explained Daniel
Wilkinson, Chief Commercial Officer, 1WorldSync.
Through the collaboration, 1WorldSync customers can seamlessly access Hubba’s Discovery
Network, exposing their products and brands to thousands of retail buyers and industry experts.
In addition, 1WorldSync’s retail customers will be able to easily discover tens of thousands of
exciting brands on the Hubba platform. Through Hubba, brands can drive new business through
convenient access to 1WorldSync’s suite of solutions and the ability to manage and distribute
product information on a global basis.
“Since we launched our network two years ago, Hubba has seen unprecedented growth that has
culminated in an amazing community of the world’s most interesting brands”, says Ben Zifkin,
Founder and CEO of Hubba. “We are thrilled to create a strategic relationship with 1WorldSync
so we can help companies showcase their products and brand stories to a broader business
audience.” Already working with large companies like Unilever and Anheuser-Busch InBev,
Hubba is equally focused on shining a light on the ever-expanding world of craft brands.
Product discovery has historically been a function of costly and infrequent industry tradeshows,
random internet searches and combing through magazines and out of date catalogues. While
retail buyers already know the dozen biggest brands in any given category, Hubba’s Discovery
Network exposes them to thousands more that they would not have known about and
recommends key brands that would best suit their needs.
Hubba and 1WorldSync’s collaboration will span dozens of verticals, including an ever expanding
list of specialized communities: Sports & Outdoor, Babies, Toys & Kids, Health & Wellness, Pet,
Apparel & Accessories, Personal Care & Beauty, Housewares, Food & Beverage and Consumer
Packaged Goods.
Brands and retailers are invited to visit www.hubba.com/1WS for more information.
ABOUT 1WORLDSYNC
1WorldSync is the leading multi-enterprise product information network, helping more than
18,000 global brands and their trading partners in 60 countries – share authentic, trusted content
in the hands of their customers and consumers, empowering them to make the right choices,
purchases or health and lifestyle decisions.
Through its solutions, technology platform and expert services, 1WorldSync provides solutions
that meet the diverse needs of its customers, including sustainable product information exchange
mechanisms for global commerce initiatives. For more information, please visit
www.1worldsync.com.
ABOUT HUBBA
Hubba is the place where Retail buyers and influencers get product information on the products
they love and discover new stuff from the most interesting brands in the world.
Hubba has been included on Deloitte’s Hot 50 Companies to Watch list, Top 3 Best New Startups
(KPMG Startup Awards), the Top 20 Most Innovative Companies (CIX) and Top 25 Up and
Coming ICT Companies (Branham Group). Most recently in May 2016, Forrester Research
selected Hubba as a breakout Retail eBusiness vendor, and in June 2016, Hubba was a winner
of the prestigious Red Herring Top 100 North America award.
Hubba is deeply committed to giving back to the community. Hubba is proud to be a founding
partner of Ladies Learning Code and founding donor to the Upside Foundation.
Please join us at www.hubba.com to find information on the products you care about and
discover new products from the world’s most interesting brands.
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