Cooler Master teams up with Icecat to provide its Benelux and Nordics e-retail partners with free standardized product information.

Eindhoven/Amsterdam, August 1st 2016

 Cooler Master directly benefits from Icecat’s large community.  More than 50,000 connected channel partners will automatically receive the free standardized product information in their webshop, platform or ERP.  

“Cooperating with Icecat was for Cooler Master a natural step, as almost all our main channel partners use Icecat as their content provider. Icecat has a proven track record in offering cost-effective product information to the channel”, says Ally Chiang Region Manager Benelux & Nordics at Cooler Master. 

 Erik Snijders CSO at Icecat adds: “The participation of Cooler Master in Open Icecat will fulfil the considerable content needs of our Open Icecat users and will bring Cooler Master further online visibility and sales”.  

 Channel partners simply have to register on www.icecat.biz and can directly start downloading the free product content. The product content is available in the following formats: XML, CSV or JSON or as Live pages (HTML or JavaScript). 

 About Cooler Master

 Cooler Master is a Taipei-based, global computer components company with more than a 20-year track record in releasing innovative products that truly advance the industry. We are driven by a passion for the things that make building a PC such a unique, rewarding experience, and sustained by a vision that we can reinvent the way these machines are designed, made and used. From our landmark release of the first ever aluminum PC case to our groundbreaking switch to the modular format, Cooler Master is committed to bringing our customers and fans the utmost in choice and control. For more information on Cooler Master, please visit www.coolermaster.com or follow us on Facebook.

 About Icecat

 Icecat NV is a global syndicator of product content, provider of product information management services and publisher of e-commerce statistics. Icecat standardizes millions of product data-sheets in over 45 world languages and analyses the performance of 12,500+ brands. Thousands of connected ecommerce platforms download the Icecat product datasheets: brand portals, online shops, ERP systems, comparison sites, purchase systems, rating portals and other applications.

Via Open Icecat, the open catalogue, close to 1 million product data-sheets of 300+ top brands is distributed for free (see the complete list here). Open Icecat is a sub-section of the complete catalog (Full Icecat). To learn more about Icecat, please visit: www.icecat.biz 

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