AUSTIN, TX – [February XX, 2016] – OneSpot, the only content marketing platform powered by Content Sequencing(R), today announced it has launched its proprietary technology on the Oracle Marketing AppCloud. OneSpot’s email module, InBox, helps marketers automatically personalize and sequence email communications with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.
OneSpot’s Content Sequencing(R) technology enables Oracle Marketing Cloud customers to easily build content-driven one-to-one relationships by personalizing and sequencing content to individuals no matter where they are in the digital journey. OneSpot’s InBox module enhances a marketer’s ability to drive email subscribers back to a brand’s website or content hub. With OneSpot InBox, marketers can now make their content marketing and email efforts work in concert to deliver a vastly richer, more relevant experience.
“As marketing channels like email, mobile and social become more widely used for driving content engagement, marketers’ ability and desire to use automated, real-time solutions will increase dramatically,” said Damian Borichevsky, vice president of client services for OneSpot. “The early results of our work with Oracle Responsys demonstrate our ability to help brands combine their content marketing and email efforts to deliver a more relevant, personalized experience for consumers.”
OneSpot InBox helps Oracle Responsys customers improve their click-to-open-rates rates, as compared to manually curated content delivery. By inserting personalized content into email in conjunction with Oracle Responsys technology, OneSpot InBox enables marketers to more efficiently leverage branded editorial content for email-based programs. The automated nature of OneSpot InBox has helped reduce the effort required to produce a content-based newsletter while at the same time delivering performance lift.
Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.
Oracle Marketing Cloud customers can visit OneSpot in the Oracle Cloud Marketplace to install the application and begin implementing OneSpot InBox in Oracle Marketing Cloud.
About Oracle Marketing AppCloud
Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.
About OneSpot
OneSpot is the only content marketing platform powered by Content Sequencing(R) technology, which drives personalized, repeat engagement with branded content across websites, email and the paid media channel, at scale. Fortune 500 brands including Mondel?z International, Kraft Heinz, Whole Foods Market, Vonage, EMC and Delta Faucet rely on OneSpot to build strong content-based audience relationships, provide measurable audience and content insights, and drive quantifiable business results. Privately funded and based in Austin, Texas, OneSpot is a three-time AlwaysOn Global 250 Winner, an EContent 100 Winner and a Forbes Top 100 Brand Publishing Solution. To learn more about OneSpot, visit www.onespot.com.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle’s partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more, visit http://www.oracle.com/partners.
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