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Targeted AI approach helps PatPat improve conversion rate

AI has been "by far the biggest game-changer" for PatPat when it comes to improving the retailer's conversion rate. | Image credit: PatPat website

PatPat displays matching "Daddy and Me" outfits. | Image credit: PatPat website

PatPat is using artificial intelligence (AI) in 2025 as a targeted way to improve its conversion rate. The retailer, founded in California in 2014, sells baby and kids’ clothes as well as matching family outfits. PatPat has leaned into AI for “a few key strategies that have made a measurable difference” on conversion, according to […]

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