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Forrester’s findings: Mobile rules holiday shopping

“Smartphones are the go-to holiday shopping device,” according to a report from research firm Forrester. The report, “A Retailer’s Guide To The 2023 Holiday Season,” reviews how U.S. consumers went about their holiday shopping last year, Forrester said. Based on that, 45% of consumers shopping online are most interested in free shipping, according to the […]

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