Site icon Digital Commerce 360

Colgate pilots generative AI tool to improve product detail pages

Colgate-Palmolive is tapping into generative AI to help manage its hundreds of product detail pages. The consumer package goods giant best known for its toothpaste has close to 1,000 online product detail pages when factoring in its dozens of SKUs across the 10-plus retailers where it sells its products, including Amazon.com, Walmart.com, Thrivemarket.com, Instacart.com, Albertsons’ […]

Exit mobile version