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J. Jill invests in technology to ensure its emails reach consumers

Email is Michael Cabral’s main focus at women’s apparel retailer J. Jill. “I keep an eye on all email-related metrics, but I keep a very close eye on [inbound website traffic from email],” he says. Cabral is senior manager of email operations and strategy at J. Jill. In July 2022, the retailer completed the last […]

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