J. Jill invests in technology to ensure its emails reach consumers
Gretchen Salois
Email is Michael Cabral’s main focus at women’s apparel retailer J. Jill. “I keep an eye on all email-related metrics, but I keep a very close eye on [inbound website traffic from email],” he says. Cabral is senior manager of email operations and strategy at J. Jill. In July 2022, the retailer completed the last […]