EnvisionB2B: Why not all B2B buyers want an Amazon shopping experience
Gretchen Salois
B2B and B2C buyers are not the same, Kellie Casey, manager of ecommerce at manufacturer Hyster-Yale Group, said on Wednesday during a presentation at the 2023 EnvisionB2B Conference & Exhibition in Chicago. Both types of buyers want to be able to find what they need easily and quickly — but the process is quite different, […]