The FTC’s proposed ‘click to cancel’ rule could impact ecommerce subscription businesses
Mary Meisenzahl
The Federal Trade Commission’s (FTC) proposed new rule could make canceling subscriptions much easier for consumers. The “click to cancel” rule would require companies to offer an easy way to cancel subscriptions and recurring memberships. Cancellation would have to be as easy as signing up. For example, the ruling would ban requiring consumers to call […]