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Why not going direct-to-consumer is the best move for Cleancult

Ryan Lupberger, co-founder and CEO of Cleancult, wants his cleaning products to be everywhere. And the consumer brand manufacturer took a leap closer to achieving this in March, when it rolled out its products in 3,000 Walmart Inc. stores. Cleancult sells nontoxic cleaning products, such as soap and laundry detergent, in a cardboard carton. Shoppers […]

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