Tractor Supply 2022 conversion for BOPIS and curbside is 60% higher than home delivery
Gretchen Salois
“A large percentage of our ecommerce orders — over half — are picked up either in the store or curbside,” says Letitia Webster, senior vice president of ecommerce, omnichannel and master data at Tractor Supply Co. With nearly 2,100 store locations, Tractor Supply’s customer is increasingly a hybrid shopper that shops in store and orders […]