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Black Friday store foot traffic slows in 2022

Placer.ai found Black Friday foot traffic in the U.S. decreased in 2022 among most industries and categories compared with 2021 and 2019.

Data from location data vendor Placer.ai finds that many shopping centers and physical store had less foot traffic on Black Friday compared with 2021 and pre-pandemic 2019. At the same time, however, Black Friday online sales reached a record-setting $9.12 billion this year.   196.7 million consumers in the United States shopped in-store and online during […]

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