Konica Minolta is in the business of helping companies operate their workplaces more efficiently and productively with digital products like computers, networking devices and document management and workflow systems. Now it is also using a new B2B ecommerce platform to help companies more easily research and purchase those products.
The office technology manufacturer and services provider recently launched a B2B ecommerce platform designed to offer customers a “frictionless” buying experience while also potentially expanding its customer base, says Konica Minolta Business Solutions U.S.A., the U.S. unit of Japan-based Konica Minolta Inc.
Velinda Cox, senior vice president, ecommerce, Konica Minolta
The new ecommerce platform is based on “composable commerce” technology from Elastic Path, a software vendor known for ecommerce technology designed with extensive APIs and headless commerce architecture that supports customized ecommerce sites. Composable commerce supports the deployment of “best of breed” technology platforms designed to deploy software applications from multiple sources in customized configurations.
“Applying [Elastic Path’s] composable commerce technique to our digital ecosystem will provide us with a high level of flexibility to continue to innovate and meet the evolving needs of our customers,” says Velinda Cox, senior vice president of ecommerce at Konica Minolta.
For example, the company says its merchandising team is using Elastic Path’s EP Product Experience Manager system (PXM) to build relevant online buying experiences for customers on Konica Minolta’s new e-shop without having to rely on custom software development. The PXM system includes product information management technology, merchandising tools and product catalog management, which Konica Minolta has deployed to highlight document management and other products with product images, specifications, and pricing.
In addition, Konica Minolta says it is improving the online checkout experience by using Elastic Path Payments, which is designed to facilitate payments as Konica Minolta expands into new regions.
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