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American Orthodontics launches a new global B2B ecommerce platform

American Orthodontics says its new B2B ecommerce platform, AO Direct B2B, will help it sell “highly complex and configurable products."

American Orthodontics manufactures orthodontic products and peripherals for more than 25,000 customers in more than 110 countries. It wanted to ensure an efficient and accurate ordering process for its complex and regulated products across multiple channels. To do so, the company recently relaunched its B2B ecommerce site, AO Direct. “The efficiency factor was especially important […]

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