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How retailers continue to personalize with fewer ways to track shoppers

Retailers like Goodlife Clothing, ThriftBooks, and Flora & Noor attest personalization can lead to higher conversion rates and AOVs.

Making a good first impression at Goodlife Clothing comes down to personalization. The apparel merchant tailors the landing pages shoppers view when they arrive on the site based on the ads they clicked on, says Jesse Miller, vice president of growth. For example, a new shopper is likely to land on page that features Goodlife’s […]

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