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Distributors have mixed results meeting digital customer expectations

Global Industrial, Trenditions and other distributors are rebuilding their ecommerce site or making major updates to serve digital customers.

Distributors have mixed results meeting digital customer expectations

The last three years of a pandemic, supply chain disruption, high inflation and a tight labor market have taught successful distributors valuable lessons. The first lesson: The digital-first customer comes first. Second lesson: Digital customers are always right. The third lesson: The first two lessons are hard to get right unless distribution companies have the […]

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