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Walmart’s paid loyalty program stops growing, but adds streaming video

Walmart+, the paid loyalty program Walmart Inc. launched in September 2020, hit a plateau at about 11 million members in the quarter ending in July 2022, according to a report from Consumer Intelligence Research Partners LLC (CIRP), a Chicago-based market research firm. The 11 million members represent roughly 22% growth compared with 9 million members […]

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