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Warranties can be a path to higher conversions and larger order values

Warranties can be a path to higher conversions and larger order values

For some brands, like outdoor apparel and gear brand The North Face, warranties are integral to their identities. “In the early days of The North Face, our corporate mission statement was simply ‘bring the customer back,’” says Carol Shu, senior manager of global sustainability for the brand. “And the thinking was that a satisfied customer […]

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