Site icon Digital Commerce 360

Subscriptions drive digital growth for Equator Coffees

Equator Coffees, a coffee roaster founded in 1995, switched to direct-to-consumer sales in the 2010s from selling wholesale. It launched a subscription service in 2016, hoping to acquire 100 subscribers. About six years later, it has more than 2,500. The increase in subscriptions has accelerated over the past couple of years, said Elan Lieber, the brand’s […]

Exit mobile version