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Beyond the buzz: TikTok’s trajectory prompts retailers to reassess how it reaches younger consumers

TikTok marketing

TikTok has evolved at breakneck speed over the last year. And that’s good news for retailers – whether working with a multimillion dollar or shoe-string-budget – that are looking to connect with a younger audience. Digital marketers can’t ignore the estimated 1 billion people globally who use the app each month, according to TikTok. But […]

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