Beyond the buzz: TikTok’s trajectory prompts retailers to reassess how it reaches younger consumers
Gretchen Salois
TikTok has evolved at breakneck speed over the last year. And that’s good news for retailers – whether working with a multimillion dollar or shoe-string-budget – that are looking to connect with a younger audience. Digital marketers can’t ignore the estimated 1 billion people globally who use the app each month, according to TikTok. But […]