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DTC fitness equipment retailer Bala invests in first-party data

Sam Wilson bases his entire career on developing one-to-one relationships with customers. When he joined fitness equipment brand Bala as head of growth in April 2021, Bala tasked him with connecting the dots between operations and marketing channels. The goal was to understand the Bala customer—without relying on third-party data no longer available since Apple’s […]

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