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Numerator survey: Shoppers choose Amazon on Thanksgiving, Best Buy on Black Friday

81% of the people who shopped during Cyber 5 did so on Black Friday and slightly more than half did so on Cyber Monday, according to survey data from Chicago-based market research firm Numerator. And on which of the Cyber 5 days a shopper made a purchase varied based on where they live in the U.S. […]

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