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Marketers pivot holiday messaging strategy with challenging supply chain

Pura Vida Cyber Monday

Over the last 18 months, digital marketers have gotten used to pivoting strategies to mitigate supply chain interruptions and missing or delayed inventory. “We’ve been kind of having fire drills every day for the last 18 months,” says Deirdre Kelly, director of acquisitions at jewelry and accessories online retailer Pura Vida. The key, she says, […]

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