A faster site leads to a higher conversion rate and organic search revenue at Peacock Alley
April Berthene
Just a few years ago, the conversion rate on Peacock Alley’s ecommerce site was “abysmal,” says Andrew McLaughlin, director of ecommerce for the luxury linen brand. With a conversion rate of less than 1%, McLaughlin started to dig into some of the reasons this could be. “We ran a bunch of tests, dove into the […]