Do online shoppers care about the ‘About Us’ page?
April Berthene
The Learn More and About Us pages are a major conversion driver finds water brand Hawaii Volcanic.
When Hawaii Volcanic launched its ecommerce site roughly one year ago, it wanted to ensure that it catered to its two likely shopper profiles: a consumer who was looking for more information about the brand and a shopper who was already a customer and wanted to quickly purchase her water supply. While some shoppers know […]