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Albertsons plans to use TikTok-style videos to boost web sales

(Bloomberg)—Albertsons Cos., No. 27 in the 2021 Digital Commerce 360 Top 1000, is betting that short, TikTok-style videos will help boost the grocery-store operator’s online sales. The company is teaming up with Firework, which specializes in bringing videos and livestreams to retailers’ websites, according to a statement from the companies. The idea is to entice […]

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