Apparel brand Indochino Inc. knows that its main product—custom suits—may not appeal to a younger shopper. “A company like Indochino offers made-to-measure, which can be traditionally associated with a very formal and—dare I say—stuffy process, and it seems sort of inaccessible,” says Alex Nazarevich, Indochino’s vice president of growth. Gen Z shoppers—who are born between […]
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