Digital Commerce 360 and Bizrate Insights surveyed 1,375 online shoppers in August 2021 about their back-to-school shopping habits. Of this group, 511 respondents were back-to-school shoppers. (The remaining consumers did not have student children or did not make any school-related purchases.) 37% of back-to-school shoppers purchased more online this back-to-school season than in 2020. Overall, […]
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