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Bark’s add-on products for subscriptions drive millions in incremental sales

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Pet products merchant Bark Inc. has generated $32.4 million in incremental revenue over the last three years by asking shoppers if they want to add additional products to their subscription boxes. Most recently, in its fiscal Q1 2022 June 30, 2021, the feature added $7.0 million in revenue, an increase of 173.5% in add-to-box revenue […]

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