Site icon Digital Commerce 360

Lady Gaga’s Haus Laboratories taps into email to woo customers

Lady Gaga’s Haus Laboratories taps into email to woo customers

Lady Gaga’s Haus Laboratories taps into email to woo customers

Founded by singer/songwriter Lady Gaga, Haus Laboratories is a beauty brand that debuted on Amazon.com Inc.’s Prime Day on July 15, 2019. The cosmetics brand launched both on Amazon.com as well as its direct-to-consumer site HausLabs.com at the same time. Lady Gaga chose Amazon (No. 1 in the 2021 Digital Commerce 360 Top 500) because […]

Exit mobile version