Lady Gaga’s Haus Laboratories taps into email to woo customers
Stephanie Crets
Founded by singer/songwriter Lady Gaga, Haus Laboratories is a beauty brand that debuted on Amazon.com Inc.’s Prime Day on July 15, 2019. The cosmetics brand launched both on Amazon.com as well as its direct-to-consumer site HausLabs.com at the same time. Lady Gaga chose Amazon (No. 1 in the 2021 Digital Commerce 360 Top 500) because […]